C12 is a fee-for-service for-profit organization that operates on membership dues. Prospective members must be invited to join. C12 is a blend of Christian business leadership best practices and general management tools coupled with Godly counsel, accountability, Christian business coaching, a focus on spiritual values and needs, and practical ways to run businesses based on Biblical principles for the eternal benefit of stakeholders.
In Christian church history, there have been periods of time when the church has really created a strict dividing line between clergy and laity; that is, between professional priests, pastors, and ministers versus all of the “ordinary” members who are not called to a particular church office. I hope that we lose that because every Christian is a servant, a minister.
The Church tends to lag behind. Whatever the world around us creates, we recreate fifteen years later and 85% as well. You see this in Christian film. You see it in Christian entertainment. We often give a free pass to very poor quality because we figure, “Well, this is the Christian version. It’s not supposed to be as good.” We just lag behind, and we wait for the marketplace to tell us what to do.
Still, the owner, Doug Erickson, insists it is a religious company because, when it was failing and he thought about selling them off, he “gave it over to God” and now it makes money. “Erickson believes that his role as President and majority shareholder of the Dealerships is that of a steward of a business given to him by God and that his employees are God’s children who are entrusted to his care. He regards it as his religious duty to operate the Dealerships in conformity with his religious beliefs,” states the complaint. It also notes that he believes his company is a “marketplace ministry,” meaning he evangelizes to his employees and customers — a fact that I’m sure some of his customers would no doubt prefer to be made aware of before coming to shop.
The fact is, most marketers do things from the proven, tried and true methods that have been working for years. Those methods work today, they’ll work tomorrow, and they will continue to work for years to come, even as they continue to be tweaked over time. In truth, no matter what it is an Internet marketer is selling or promoting, they are all using the same marketing approaches! If something does “break the mold”, you will be sure to learn about it in our members area to boot.
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