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Grace & Heart is a direct sales company that markets themselves as “a community of friends founded on passion and purpose.” They sell faith-inspired sterling silver and genuine stone jewelry through their consultants, which are called “Bravehearts.” The jewelry pieces range from $29 to $200, so there is something for everyone and for every occasion. All jewelry is handcrafted in the United States.
So is that what it takes to be a “faith-based” organization now? In some ways, it appears that these businesses get the best of all worlds: an ability to proselytize to employees and inject their biblical worldview, but without the onus that true ministries have to actually improve the lot of the poor. Instead, they not only get to build their profit for their own comfort, but receive the benefit of tax write offs for giving parts of those profits to true faith-based organizations, who also then do not have to pay taxes because they are religious organizations and non-profits.
The Church tends to lag behind. Whatever the world around us creates, we recreate fifteen years later and 85% as well. You see this in Christian film. You see it in Christian entertainment. We often give a free pass to very poor quality because we figure, “Well, this is the Christian version. It’s not supposed to be as good.” We just lag behind, and we wait for the marketplace to tell us what to do.
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Nice post but while it sounds good in theory, faith based businesses don’t work well. My first passion as a Christian who loves tech was to create a business that would serve the community. I started from an events platform to an online radio station. I did this because I identified gaps in the market. There wasn’t any doubt that it would meet a need. However, most people wanted to use the services for free. Had many who came for what they could get and then left when they were asked to pay. They seem happy to pay with a “God will bless you”. However after many God bless you, there were no money to keep things afloat and they fail miserably.